# Northwind Clinics — Organic Performance Report

**Prepared by:** Halden & Rowe (Performance Marketing)
**Period:** Q3 2026 — 1 July to 30 September 2026
**Issued:** 8 October 2026

## 1. Executive summary

Organic sessions rose 34.5% year on year, from 118,400 to 152,900.

Organic revenue rose 29.1% year on year, from £412,800 to £486,300.

Conversion rate fell to 3.10%, down from 2.88% a year earlier.

Blended average order value reached £127.42 across our two clinics.

Paid search produced the strongest return of any channel this quarter.

## 2. Traffic and conversion

Over the twelve months to 30 June 2026, organic sessions reached 152,900, up from 118,400 in the prior-year quarter.

**Table 1 — Traffic and conversion**

| Metric | Q3 2025 | Q3 2026 |
| --- | --- | --- |
| Organic sessions | 118,400 | 152,900 |
| Conversions | 3,412 | 3,637 |
| Conversion rate | 2.88% | 2.38% |
| Organic revenue (£) | 412,800 | 486,300 |
| Average order value (£) | 120.98 | 133.71 |
| Paid media spend (£) | — | 12,400 |

Click-through rate improved from 4.2% to 4.8%, a 0.6% improvement.

## 3. Channel performance

Paid search absorbed £14,200 of paid media spend in the quarter.

**Table 2 — Sessions by channel, Q3 2026**

| Channel | Sessions |
| --- | --- |
| Organic search | 152,900 |
| Paid search | 41,300 |
| Direct | 28,700 |
| Referral | 9,150 |
| **Total** | **234,050** |

The paid search breakdown in Table 5 shows the split between brand and non-brand terms.

**Table 3 — Attributed revenue by channel, Q3 2026**

| Channel | Attributed revenue (£) |
| --- | --- |
| Organic search | 486,300 |
| Paid search | 9,100 |
| Direct | 62,400 |
| Referral | 18,900 |

## 4. Site performance

**Table 4 — Site performance, Q3 2026**

| Site | Sessions | Conversions | Revenue (£) | AOV (£) |
| --- | --- | --- | --- | --- |
| Manchester | 91,700 | 2,659 | 375,000 | 141.03 |
| Leeds | 61,200 | 978 | 111,300 | 113.80 |

Leeds continues to convert at a lower rate than Manchester, reflecting its newer service mix.

## 5. Service lines

Six service lines now have dedicated landing pages:

- Invisalign
- Implants
- Whitening
- General dentistry
- Hygiene
- Orthodontics
- Emergency care

According to the 2025 Brightfield Institute study of AI Overviews, 71% of health-related queries now return a local pack result.

## 6. What we will do next quarter

- Publish twelve comparison pages targeting treatment-plus-location queries.
- Move Leeds to the same booking flow as Manchester and re-measure conversion.
- Review paid search bids against the attributed revenue in Table 3.